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Is Social Media a Fad or a Revolution?
I recently gave a presentation to a group of business people that still feel unsure about using social media for business. Unfortunately, this mindset still exists…simply because these people have not been informed of the magnitude and impact of social media.
No. You Can't Pick My Brain.
I think anybody in the consulting field will appreciate the article at the end of this post, by Nicole Jordan. So often people do not realize the value of the information you give them over a cup of coffee. It reminds me of a story I heard, attributed to Picasso, about the value of time and services. In Paris, [...]
2 steps to quickly see who is following you back on Twitter
I know that there are many Twitter tools, some free and some paid, to do many things. However, if you are just looking to see which of the people you follow are following you back, there is an easy way to find out right from your Twitter following list. Log into your account and click [...]
Marketing Science: 4 essential questions to ask about your marketing program
I consistently hear the question, “Is marketing an art or a science?” And my answer is always the same: if you want to make marketing work for you – you must make it a science. You have to ensure that all your decisions are calculated and based on sound information. This is why research and [...]
Book Review: Custom Surveys Within Your Budget
I was recently asked by my friend to read her soon to be released marketing research book to see what I thought of it. Now this friend has over 20 years of research experience, so I expected very much an academic book even though she mentioned that the book was about conducting online marketing research. [...]
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