Is Social Media a Fad or a Revolution?

I recently gave a presentation to a group of business people that still feel unsure about using social media for business. Unfortunately, this mindset still exists…simply because these people have not been informed of the magnitude and impact of social media.

In the presentation, I stress that social media is here to stay. It is a new way of communicating that we all need to embrace – just like the invention of the telephone. And businesses that are quicker at embracing this new medium will reap the rewards. The channels may be replaced (think MySpace replaced with Facebook) but social media is here to stay.

I also stress how social media can be used for a myriad of business functions, such as…

Marketing and attracting new customers
Public relations (brand recognition, crisis management, engaging with journalists)
Creating customer relationships
Ongoing customer service
Market Research and Listening tool
Integration with offline networking efforts

CLICK HERE TO DOWNLOAD MY SOCIAL MEDIA PRESENTATION
Let me know what you think.

Tags: Social Media, social media presentation, social media revolution

2 Comments → “Is Social Media a Fad or a Revolution?”

Alex

1 year ago

Marilyn

I’d like to hear more on how to use social media for a service business like mine.

Alex

Jacqueline H. Kelly, Ph.D.

1 year ago

Your article is very timely, particularly, given that many organizations and businesses are experiencing budget cuts. The use of social media provides options to small businesses for marketing and positioning their firms.

Jacqueline